Tuberculosis (TB) is a deadly disease—and one of humanity's oldest. In the weeks preceding this video, TB was making headlines in the face of unprecedented cuts to global health and surging antimicrobial resistance. This video, posted on World Tuberculosis Day, served as a dynamic explainer for owned channels and partner use.
______________________________________________
SOCIAL MEDIA USE
Strategically cross-posted with two health influencers, the Timeline of Tuberculosis video received wide recognition and achieved a record-high engagement rate.