In early 2025, anticipating the executive order announcing the intent to withdraw the U.S. from the World Health Organization (WHO), the Health for US campaign—an integrated tri-platform social media push—was launched to demonstrate the positive value of the WHO to the U.S.
Since the launch of the campaign, its focus has strategically shifted to more broadly encompass the theme:
Global Health is American Health
as illustrated by the graphics, thematics, and storytelling below.
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Series Example:
Vector-Borne Diseases in America
