Healthy Start for Refugee Children is a special initiative of Shot@Life and United to Beat Malaria, global health campaigns of the United Nations Foundation, that, in partnership with the UN Refugee Agency (UNHCR), aims to deliver essential health services to one million refugee and displaced children living in East Africa.
Developing branding for this fundraising campaign was a unique experience—integrating telltale humanitarian color palettes and visual elements while also tying visuals back into each parent brand (United to Beat Malaria, Shot@Life, UN Foundation, and UNHCR) that possess pre-existing individual brand identities.
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Brand Development + Pitch Deck
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This project also involved the creation of over five different web pages, all tailored to the target donor audience and integrating individual sub-brands. See two examples (fimga images of web pages hosted on Classy and WordPress) below.
Web Page #1___UN FOUNDATION
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Web Page #2___SHOT@LIFE
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In addition to the fundraising and web development arc of this campaign, I also created promotional video and social media content for the launch to corporate and general audiences.
Launch Video: Shown at the 2024 World Health Assembly
& the 2023 UN Day Luncheon
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Sample #1___Social Carousel
cross-posted with Jessica Malaty Rivera, Science Communicator
Sample #2___Bookmark + Postcard
Printable assets for corporate event
Sample #3___Quote Cards
For cross-posting with Shot@Life and United to Beat Malaria
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