CREATING A__JOINT BRAND
To streamline the advocacy convenings for the UN Foundation's global health campaigns, a parent "Global Health Advocacy" brand was born, culminating in the creation of visual assets for the 2026 National Advocacy Summit on Capitol Hill. The intuitively "American" color palettes were derived from the Better World Campaign and the Health for US campaign, with secondary colors nodding to the orange and green hues token to the other contributing brands (United to Beat Malaria and Shot@Life). Examples of visual and branding assets are below, from social media carousels to congressional leave-behinds to a joint College Ambassador Program.
OTHER__VISUAL ASSETS
2026 National Advocacy Summit
SAMPLE DOC__1: CONGRESSIONAL LEAVE-BEHIND
SAMPLE DOC_2: STATE INFO SHEETS
SAMPLE DOC_3: MISC. ADVOCACY SLIDES
CROSS-CAMPAIGN AMBASSADOR PROGRAM
After standing up two individual College Ambassador programs with both Shot@Life and United to Beat Malaria, I rebranded the initiative as a broader "Global Health Advocacy" ambassador program, leaning into the palettes of the newfound parent brand with a handwritten or classroom-esque flair in the accent fonts.
COLLEGE AMBASSADOR__LANDING PAGE
