THE___STORY
January 2025 brought a host of new challenges to the Shot@Life campaign, which advocates for U.S. funding for global immunization programs. Looking to the year ahead, I created this video using some repurposed footage from a previously made storytelling version of the campaign's "trailer" into this high-energy, boilerplate-style content. The piece amassed over 60K organic impressions on Instagram Reels, served as the opener for a Capitol Hill leadership summit in February, and continues to act as the "preview" video for the campaign's work.
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OTHER__SHORTS
Below are some of my other favorite shorts made for the Shot@Life campaign. From capitalizing on quick trends or popular audios to repurposing long-form interview footage, I spent many years curating Shot@Life's libraries of video content across issues, platforms, and audiences.
Kicking off a back-to-school fundraising campaign in 2025.
A quick reactionary reel to the breaking news that certain states joined WHO disease surveillance boards in early 2026.
Capitalizing on the resurgence of the "Adult Swim" trend.
One of several shorts created from footage captured during a trip to Ethiopia.
A quick storytelling edit to kick off World Immunization Week 2025.
Slightly longer, part of a flagship series showcasing different vaccines using the voices of campaign ambassadors. Despite running primarily on socials, click here for full series on YouTube.