THE___STORY
January 2025 brought a host of new challenges to the Shot@Life campaign, which advocates for U.S. funding for global immunization programs. Looking to the year ahead, I created this video using some repurposed footage from a previously made storytelling version of the campaign's "trailer" into this high-energy, boilerplate-style content. The piece amassed over 60K organic impressions on Instagram Reels, served as the opener for a Capitol Hill leadership summit in February, and continues to act as the "preview" video for the campaign's work.
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OTHER__SHORTS
Below are some of my other favorite shorts made for the Shot@Life campaign. From capitalizing on quick trends or popular audios to repurposing long-form interview footage, I spent many years curating Shot@Life's libraries of video content across issues, platforms, and audiences.
Kicking off a back-to-school fundraising campaign in 2025.
A quick reactionary reel to the breaking news that certain states joined WHO disease surveillance boards in early 2026.
Capitalizing on the resurgence of the "Adult Swim" trend.
A quick storytelling edit to kick off World Immunization Week 2025.