THE___STORY
January 2025 brought a host of new challenges to the Shot@Life campaign, which advocates for U.S. funding for global immunization programs. Looking to the year ahead, I created this video using some repurposed footage from a previously-made storytelling version of the campaign's "trailer" into this high-energy, boiler plate-style content. The piece amassed over 60K organic impressions on Instagram reels, served as the opener for a Capitol Hill leadership summit in February, and continues to act as the "preview" video for the campaign's work.