BACKGROUND
Filmed interviews with several lead researchers and faculty heads at Weill Cornell Medical School in January 2025. The footage collected was used to make a video exclusively for Shot@Life (a global health advocacy campaign) channels about the relationship between scientists and the World Health Organization and secondarily, a video cross-published with a science communications influencer on how flu vaccines are developed.
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FILM #1___SCIENTISTS AND THE WHO
SOCIAL MEDIA USE
A vertical version of this video for dissemination on platforms like Instagram, Twitter, and Threads was also created. On Instagram, the reel amassed over 10,000 organic views (more than triple the average view count per post on the host channel) in just 24 hours.
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FILM #2___FLU VACCINES AND THE WHO
Feat. Dr. Patrick Wilson, Professor and Head of an Immunology Lab at Weill Cornell Medicine
SOCIAL MEDIA USE
Like the former video, a vertical version of this piece was also created. On Instagram, the reel was cross-posted with science influencer Jessica Malaty Rivera—who has previously specialized in content on influenza—and has received about 20,000 organic views. It was also featured on Weill Cornell Medicine's primary accounts.
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