Shot@Life is a global health advocacy campaign of the United Nations Foundation working to ensure everyone in the world has access to lifesaving immunizations and all children have a shot at life. Shot@Life rallies members of the public, members of Congress, business, and civil society partners to support and invest in the global childhood immunization programs of partners like UNICEF, World Health Organization, Gavi, the Vaccine Alliance, and more.
THE___STORY
Since starting with the campaign in 2023, I have instituted a full brand redesign, including the creation of new core materials, pitch decks, style guides, messaging, and more for campaign and partner use—all while also creating quality content on a daily basis for dissemination across all seven of Shot@Life's platforms.
And the work has paid off; Shot@Life's engagement increased across 5 target platforms by 200% in my first year with the campaign alone. This includes a +500% increase in video views due to a shift to a multimedia strategy.
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You can always tell what time of year it is as a Shot@Life advocate when looking at the brand's social feeds, weekly emails, and even website. Because of the unique "activation"-style of Shot@Life's yearly calendar, the two high-touch periods of the year (e.g., when the campaign's supporters take action to support global health programs in Congress) are still recognizable as Shot@Life, but incite action and provide diversity in the campaign's palette throughout the year.
Sample "Advocate to Vaccinate" Feed
Sample "Mobilize to Immunize" Feed
Sample "Advocate to Vaccinate" Email
Sample "Mobilize to Immunize" Email
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Making content every day for several years means it's impossible to display ALL of my work for this campaign, but here are some highlights curated just for you:
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WEBPAGE EXAMPLE___GENERAL
Shot@Life's website is a critical component of the brand's redesign and repositioning. Below is a sample webpage, created in early 2025, of a dynamic resource library for use on subject areas targeted by Shot@Life's audience of grassroots advocates.
