BACKGROUND
In early 2025, anticipating the executive order announcing the intent to withdraw the U.S. from the World Health Organization (WHO), the Health for US campaign was launched to demonstrate the positive value of the WHO to the U.S.
Health for US continues to mobilize powerful commercial and voluntary organizations to make the case for America’s continued participation in global health.
THE___STORY
This reel was created for publication on July 4 to illustrate the longstanding roots of the WHO in America's psyche and how the organization reaches all those in need—from middle America to midtown Manhattan. The piece utilizes a strategic clip of John F. Kennedy that contradicts his lineage in the public eye in 2025. It amassed over 23K views on Meta platforms and received amplification from the WHO communications unit.
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This reel was created for Veterans' Day 2025. By subtly showcasing the need for American engagement in global health issues like malaria, the content effectively tripled HealthForUS's following on Instagram.
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BROADER___CONTEXT
This piece fits into a concentrated strategy with the HealthForUS brand, housed under the Global Health Advocacy team at the UN Foundation—seen in the pitch deck I designed below ["Keeping the U.S. in the WHO"].
For more on HealthForUS, check out the Design & Branding page.
